WAL-MART   and ADDED VALUE PROJECT Joining Efforts in the Benefit of Agroindustrial MSME’s


Tegucigalpa, July 2008.-  On July 25th., 2008, representatives of the Added Value Project  attended a meeting held with Wal-Mart  managers to discuss possibilities to open new markets for the MSME’s currently participating in the project.

The meeting was also aimed at introducing the type of businesses the project is working with, the sectors being approached and the most relevant products these MSME have already positioned in the local market. 


Wal-Mart, with presence at world-wide level


One of the main disadvantages being faced by the MSME’s is the absence of an assured market to sell their products; since the supermarket chains are very demanding with their suppliers.  Explanations were given regarding the technical assistance being provided to the small entrepreneurs regarding food safety and product innovation, issues that are highly appreciated by these potential buyers. 

As a result, it was possible to obtain a very receptive attitude from Wal-Mart toward the products offered by these MSME’s, thus widening the possibilities to promote the country´s development, and the strengthening of local competitiveness according to international standards by upgrading the national production and establishing better prices for the goods being marketed.




2009. Millenium Challenge Account. Tegucigalpa, Honduras.

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