In La cumbre del Jaralón, in the Ocotepeque Department
Potato growers have increased their income with MCA-Honduras support
With a positive and commendable attitude, men and women potato growers
have increased their income from sales.
In order to complement the production system being implemented by beneficiaries of the Project of Incentives for Horticulture Production, financed by the Millennium Challenge Account-Honduras and implemented by the Honduras Brotherhood Association (Asociación Hermandad de Honduras in Spanish), several marketing actions are being set off by producer of La Cumbre Agriculture Group residing in the community of La Cumbre del Jaralon, Municipality of San Marcos, in the Ocotepeque Department in Western Honduras.
Miguel Ángel Romero, his wife and son while washing and classifying potatoes in the community of La Cumbre del Jaralón, in the Municipality of San Marcos, Ocotepeque.
Beneficiaries of La Cumbre Agriculture Group washing potatoes to be delivered to Hortifruti S.A.
Producers of La Cumbre Agriculture Group weighing produce to be delivered to Hortifruti S.A.
Group of producers weighing the product, controlling quality and filling their crates.
Marketing technician showing the correct weight for each potato crate to be delivered.
This commercialization process includes field follow-up on potato crops, performance monitoring, harvesting, product delivery, and subsequent production supervision and payment. This monitoring is carried out by staff from the Honduras Brotherhood Association’s productive and technical commercialization area.
The 22 producers of La Cumbre Agriculture Group are satisfied with the accompaniment of the Project’s staff in activities related to the production and sales of their crops since they have been able to obtain a profit increase of more than 35%. Prior to the Project, local informal market intermediaries offered them Lps. 500.00 per produce load; currently, they are getting a minimum of Lps. 750.00.
By offering weekly deliveries and a better price level compared to other markets, the Commercialization Component is aimed at providing assistance in horticulture product sales, and at facilitating access to the formal market.
Miguel Angel Romero, a potato producer is currently choosing to commercialize his crops by offering a value-added in terms of quality through the selection, classification and quality standard compliance required by Hortifruti Honduras S.A., a firm that is implementing a joint purchase and sales program to support producers being assisted by MCA-Honduras the Honduras Brotherhood Association to facilitate weekly deliveries of potato and carrot.
To this date, other producers of La Cumbre are also being involved, and it has been possible to achieve a volume of deliveries totaling 10,200 pounds of washed potato. This proves how the Millennium Challenge Account-Honduras is creating greater opportunities for national agriculture.
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